Our Story

INUOVO SS17 collection took its inspiration from little moments in life that make every move a new journey
and grant us new stories to tell every day
incidences, coincidences, encounters, serendipities, surprises, even accidents..

We implement our DNA to all our disciplines from design and manufacturing to sales and marketing so that we create a consistent perception for our brand from the shoes we make till the messages we spread to the world.



At INUOVO, we celebrate togetherness. We believe in the beauty of being different from one another, yet gathering together with realness, deepness, style and fun. We design our collections with the same motto and style genuine leather with a twist of chic, feminine, and bold details. We enrich the classic nature of leather with unique touches while preserving its authenticity. At INUOVO, we make shoes for women who value togetherness, realness, deepness, style and fun. We design our collections in-house and get our inspiration from today’s women who lead high-pace lives in different cities around the globe. We serve modern, metropolitan, fashion conscious lives who keep reshaping our mold for better, as the world turns. And we offer them our values for staying hard to the core, together

About Us

INUOVO is a global brand launched in 2010 in Istanbul. Behind the brand is a 100% family-owned company with 100 years of history in designing, manufacturing and retailing women’s footwear. Having gone international in 2011, INUOVO has held the official title of "Turkey's" largest leather woman footwear exporter’ since 2012. Now INUOVO is sold through 1650 retailers at over 7000 online & offline sales points. Exporting 80% of its total production to Europe, INUOVO reaches consumers all around the globe in 6 continents and 50 countries. Genuine leather tailored with artisan handicraftsmanship, large collections detailed in all colors of the nature, unique finishes, and passion at the heart of the business are key drivers behind INUOVO's global success.



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